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DOI 10.12887/27-2014-3-107-14



Jadwiga MIZIŃSKA – Self Creation: A Utopia of the Self


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Utopia is traditionally conceived in terms of a collective subject, such as a state, a society or a nation. However, the modern consumer neoliberalism, which apparently renounces both ideology and utopia, proposing the attitudes of realism and pragmatism, has nevertheless engendered a particular form of utopia, namely, creativism, which is to be a prerequisite of individual self-creation. Self-creation manifests a belief in the limitless possibilities of modelling, or even creating, the self. The motivation behind self-creation is identity acquisition. Simultaneously, there functions an ‘identity market,’ offering various identity models as well as specialist services enabling fast identity acquisition. The utopia of individual self-creation bears marks of an ideology. Under the guise of enhancing autonomous choices, it ultimately leads to identity unification, since it encourages the shaping of a ‘market’ type of personality and the view of human beings as commodities to be sold, at a possibly highest price, on the omnipresent market of goods and services.

Translated by Dorota Chabrajska

Keywords: self-creation, creativism, market, identity, utopia, ideology

Contact: Zakład Filozofii Kultury, Instytut Filozofii, Wydział Filozofii i Socjologii,
Uniwersytet Marii Curie-Skłodowskiej,
pl. Marii Curie-Skłodowskiej 4,
20-031 Lublin, Poland

E-mail: jagami@poczta.onet.pl
Phone: 81 5375193



Pliki do pobrania:

» Mizinska.pdf


  1. ISSN 0860-8024
  2. The Republic of Poland Ministry of Science and Higher Education Value: 20.00
  3. Quarterly “Ethos” is indexed by the following databases: EBSCO, CEEOL, Index Copernicus (ICV 2017: 55.26), Philosopher’s Index, ERIH Plus.
  4. DOI Prefix 10.12887